Thanks to digital marketing, the need for good product photography is higher than ever before. If you’re able to take elegant product photos that speak to the general public, you’ll have brands rushing to work with you. But, as you will see in this video by photographer and filmmaker Peter McKinnon, product photography is not only about taking a photo of an object. There are many important dimensions that determine success. In this elaborate video, McKinnon takes you through a step-by-step process that’ll help you create stunning product photos.
Whether you’re new to product photography or have some experience with the genre, we highly recommend that you watch the video. That’s because McKinnon doesn’t just share tips for product photography, but also explains the entire thought process on how you can establish an effective scene that complements the product well.
As you go through the video, you will quickly realize how it’s not just the product that you should be focusing on. The props you use to create an environment around the product, and also the theme that you set, greatly affect the outcome. This is why you see McKinnon spending so much time deciding what props to use and where to place the product. Similarly, when it comes to lighting, it’s not just the product that you want to pay attention to. Notice how the props are being lit. Don’t be afraid to play around with the lighting and placement of the product.
“You build the scene, then you play within the scene.”
If you are able to tell a product story and make the viewers imagine using it, then you can proudly say that your product photography is successful. As McKinnon puts it, the goal is to make the viewers “taste” the photos.
For further training: Products in Focus Cheat Sheets & Guide
Go to full article: Key Ingredients for Successful Product Photography
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